When you first start a business, the last thing on your mind is marketing. You’re trying to build a brand and create a name for yourself. However, once that’s done and dusted, it’s time to start thinking about your digital marketing strategy. You need to get people interested in what you’re selling, but how? Here are ten tips for getting started with digital marketing:
1. Create a digital strategy
The first step to marketing your product or service is to define your goals. What do you want from this campaign? How much money are you looking to make? Who is your target audience, and where do they hang out online?
Once you have answered these questions, it’s time to develop a digital strategy. This means defining the channels (email, Facebook ads) and metrics (number of website visitors) that will help measure success for this campaign.
2. Understand your target market
The second step to marketing your product or service is understanding your target market. Who are they? What do they want and need? How will you reach them, communicate with them, and make them care about your product or service?
3. Get to know your competitors
It’s important to get to know your competitors. You should find out what they are offering and how they are marketing their products or services. This will help you understand how the market works, where it is going, and how you can position yourself in it.
You can do this by searching for information about your competitors online, reading their websites and blogs, looking at their social media accounts (Facebook pages and Twitter feeds), reading reviews of their products/services online as well as talking with people who have used them before in order to learn more about them.
4. Use a checklist to make sure you’re covering all the bases in your digital marketing plan
- Use a checklist to make sure you’re covering all the bases in your digital marketing plan.
- Checklists are a useful tool for ensuring you’ve covered all the bases.
- You can use checklists to ensure that your product or service is as good as it can be, too!
5. Develop a content strategy
Content is king. Your content marketing strategy should be a part of your overall marketing plan, and it should help you build trust, authority and credibility with your audience. If done well, content marketing can help you establish yourself as the go-to person in your industry by establishing yourself as an expert who offers valuable advice that people want to hear.
6. Don’t forget the basics of SEO and SEM
- Don’t forget the basics of SEO and SEM
Search engine optimization (SEO) is a long term strategy that you should start working on as soon as possible, if it’s not already part of your marketing plan. SEO can take months or even years to get results, but it’s worth it because once you rank high in search engine results pages (SERPs), people will find your site organically through their queries and stay there for longer periods of time than they would have otherwise.
SEM stands for “search engine marketing.” It’s basically advertising on Google AdWords or Bing Ads platforms so that when someone types a query like “buy shoes online” into either one of these services–or even just clicks on an ad at random–they end up at one of your landing pages instead of somewhere else online like Amazon or Zappos’. You pay per click (PPC) or impression; whichever gets more clicks wins!
7. Make the most of social media networks like Facebook, Twitter and Instagram
Social media is a powerful tool for building relationships with customers and potential customers. It’s also an excellent way to get your product or service in front of your target audience, who will then share it with their friends and family.
You can use social media to help you create content, build brand awareness and drive traffic to your website. For example:
- If you have an ecommerce store that sells clothing items, Pinterest could be a great place for you to post images of those clothes so people can see what they look like on real people (and buy them).
- If you offer customer service via phone calls or email queries from clients about their specific needs – say insurance products – then LinkedIn might be ideal for posting job openings related to these roles so that applicants can find out more information before applying directly through job boards such as Monster/Indeed etc..
8. Turn your website into a landing page that converts subscribers into customers with an email marketing automation tool
Email marketing automation is a great way to convert subscribers into customers. There are a lot of tools available for this, but you should make sure that the tool is easy to use and has integrations with other tools you use. It’s also important that it’s compatible with your website.
9. Use paid advertising wisely but don’t overspend on it or else you’ll run out of budget sooner than you anticipated! Your ads should pay off, generate leads and/or sales, otherwise they aren’t worth keeping around.
- Use paid advertising wisely but don’t overspend on it or else you’ll run out of budget sooner than you anticipated! Your ads should pay off, generate leads and/or sales, otherwise they aren’t worth keeping around.
- Create a plan for your marketing activities that includes both long-term goals and short-term action items that will help you achieve those goals by specific dates (e.g., “by December 1st I want to have my website redesigned so that it’s mobile friendly”).
Marketing is a craft, and it takes time to learn the ropes. But if you keep these tips in mind and apply them to your own marketing plan, you’ll be on your way to being successful in no time!